Warner Bros. has announced that all new theatrical releases will hit the home market as combo packs featuring a Blu-Ray disc, DVD and Digital Copy. This follows Disney who have been testing this format out for some time now with many of their major releases. The idea is to encourage people to buy Blu-ray discs and transition into the format, all the while still offering the DVD for those who might not have Blu-ray players yet.
This new initiative will start in early 2010.
Warner also announced that they’re going to start offering Blu-ray double features. The first wave will carry a suggested price of $24.99. Titles include Dirty Harry/Magnum Force, Analyze This/Analyze That, Presumed Innocent/Frantic, Miss Congeniality/Miss Congeniality 2 and Grumpy Old Men/Grumpier Old Men.
The first double feature Blu-rays will street February 23.